As a designer, I understand the critical role of research and critical thinking in maintaining a consistent brand identity across all design elements. By conducting thorough research, I gain valuable insights that inform my design decisions and ensure that my designs effectively communicate the brand's values and message to the target audience.
Throughout the design process, I continually evaluate my work and apply critical thinking to ensure that my designs align with the brand's identity and maintain a consistent look and feel across all design elements. This attention to detail ensures that every design element, from the logo to marketing materials, conveys a cohesive message and strengthens the brand's identity.
By continuously evaluating and improving my designs based on data-driven insights, I can create a lasting brand identity that resonates with the target audience and sets the brand apart from competitors.
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2022
This brochure is a true labor of love, showcasing the stunning regions of Greece and Cyprus. As a designer, I knew I had a responsibility to accurately capture the essence of these two regions and convey it in a way that would be visually appealing to potential traveler.
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Colours Palette & Procedure
The brochure is divided into different pages, with each of them representing a different properties. I then chose a color scheme for each page that would be inspired by the tones and hues of that particular region. For example, for the page dedicated to Cyprus, I selected warm shades of gold and brown to reflect the island's mesmerizing sunsets and sandy beaches.
I also included pictures of iconic landmarks and picturesque scenes of the island's landscape, ensuring that the page was a true reflection of the island's rich history and culture.
When it came to designing the page for Greece, with its historic sites and natural beauty, I opted for a more muted color palette of turquoise and gold to reflect the city's beautiful beaches and bright culture. The result was a page that captured the essence of the region, from its breathtaking sunsets to its historic landmarks.
The final product is more than just a collection of pretty pictures - it's a reflection of my commitment to thoughtful, reflective design that captures the true essence of each region. Whether you're a seasoned traveler or planning your first trip, this brochure will inspire you to explore these stunning regions of Greece and Cyprus.
